After reporting a 8.7 billion NET loss for the second quarter of 2008 Ford announced it will introduce 6 of his European models on the United States market starting with 2010 and 100 percent of their European vehicles by 2013.

European models of Ford Focus sedan, Ford Focus hatchback and Ford Fiesta will be introduced, Ford Fusion and Ford Mondeo will merge in size into a single model, a Mercury small car and a “whitespace” entry will be launched in 2010.

This is a smart move considering the increased demand of small, fuel-efficient cars in the United States these days (the demand for fuel-efficient cars was a lot higher in Europe before the radical rise of fuel prices in the US) but Ford should have done it a long time ago. If he would have done it earlier and if he would have promoted its smaller cars in the US I am sure it wouldn’t have reported such a huge net loss for the fourth quarter of 2008.

Source: caranddriver